Lucia Dramat: Entrepreneur | Coach | TV & Radio Presenter

1 Nov 2019

First and foremost she is an encourager. Her passion and commitment to lift those around her has been the driving force to equip herself through the study of life coaching. She initially completed her studies in Public Relations and a certificate in Bmin. Over the past ten years Lucia Dramat has poured herself into media and public speaking. She has been a Key Speaker at CPUT Media Conference, a guest speaker at the Mommy Wellness Ladies Event and took the stage at The District Mail Spring Inspiration event to name a few.

She hosts many events for ladies, entrepreneurs and marriage courses.

She has developed and hosts a course titled Strategise Your Outstanding Life which takes attendees from feeling stuck and frustrated to optimistic and attracting opportunities.

Currently Lucia co-hosts the breakfast show weekdays from 6-9am on Radio Helderberg. Her media career spans beyond radio into television as well. She has worked as a TV presenter and news reader on a few shows over the years, which was broadcast on DSTV and Vision TV. She has had the opportunity to interview the likes of Jolene Martin, Nataniel, Heinz Winckler, LeAnne Dlamini, numerous musicians, thought leaders and entrepreneurs.

The entrepreneurial spirit has spurred on the birth of her Video Marketing business where she works with brands like Food Lover’s Market, Noola Baby, Erinvale Estate Hotel & Spa and the Cape Town City Ballet. When she is not producing videos for brands she pours her heart into producing videos for her YouTube channel series titled ‘Authentic & Thriving’ which is bite size motivations released each week thanks to the amazing partners who have invested.

How did your company come about?

Motivating people came naturally. Before sharing my own stories, I started a blog series titled ‘50 Coffees’ where I go on fifty coffee dates with power women in South Africa. I shared the coffee date interviews and eventually felt it was time to connect with the audiences reading the blog posts in person by hosting events. Each event I hosted was so very special and with each event I grew. I went for hosting feel good events to hosting workshops. When I worked at Cambridge Weight Plan I would prepare everything then train people from 18:00-21:00 on a Friday evening and then continue from 09:00-15:00 on a Saturday. I had done it so many times working at Cambridge WP that it felt so simple especially since I had so much to share. How I motivate and encourage people has evolved over the years and I am excited to see it evolve even more into the next chapter.

Media has always been a love of mine and after doing so many freebies for people, doing little presenting gigs and spending the last ten years doing different on-screen projects. I decided it is time to use what I have learnt and offer businesses a skill set I have honed over the years. I have been making videos for a few years but never took it seriously, I just did it as a favour here and there to those who asked. The combination of video creation and presenting skills made my offering a unique one. Vivid Peak Video Marketing tells product/service stories in a magazine TV show style. Giving businesses that “Top Billing” feel without breaking the bank. Being able to work with brands like Food Lover’s Market and Erinvale Estate Hotel and Spa has been amazing to springboard off from.

Please tell us a little more about yourself and your journey thus far.

I started out in Public Relations at a weight loss business called Cambridge Weight Plan South Africa. It was a small business which means I had to be the Public Relations, Marketing, Events, Training of new consultants and basically anything the job required. At the time it felt crazy, but I learnt so much about so many different things. I, of course, made many mistakes too but the lessons I learnt there has carried me ever since. My husband and I decided to start our own business. It did not flourish into the vision we had for it and it was quite disappointing. However, after licking my wounds it was time to get out there again. I have always had a passion for people and encouraging them. I started getting very intentional about my passion and what exactly I wanted to do. The right opportunities presented itself and I was so happy to accept the opportunities which align with my passion and purpose.

Who or What has been the biggest influence in your life and why?

My faith, I want to live up to all I was made to be. My mother, she has done so many amazing things and stood strong in the most challenging times. Then of course I am so inspired by Oprah, Tony Robbins and Maya Angelou to name a few. I enjoy watching true life stories and seeing the challenges people faced, overcame and how they go to where they are.

What is your personal “motto”?

You have got this and if you don’t you can learn.

What is it that you are passionate about?

I love to help people be happy, enjoy their lives where they are and get them to start moving in the direction they want to go.

What advice would you give a woman wanting to follow her dreams?

Find your reason why so when it gets difficult, it will keep on motivating you. Find people who inspiring you and try to spend time with them regularly. Stay fixed on the end goal but not the methods. Allow life to give you opportunities that you may not have thought of before. Stay grateful, open and take time to rest and recuperate.

What advice would you give your younger self?

Take every opportunity to learn and grow. Learn as much as you can. Stop trying to rush things. Don’t worry about what people think. Don’t waste time on things that don’t matter in the long run.

Your favourite daily affirmation:

Thank You!

Your favourite quote:

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humour and some style.” – Maya Angelou.

What are your top business tips?

1. Learn and grow continuously.
2. Find ways to connect with people as people work with people they know. So, know more people.
3. Enjoy what you do. You may not enjoy everything but make sure you enjoy a lot of what you do.

What would you say is the secret to your success?

I am still building on it, but I believe taking a real look at who you are and what you really have to offer. If there are areas to improve then work on it but if there are areas, you shine in then stop selling yourself short. Once you know what you have you can package it. I really believe working hard as well as feeding your mind with vision, knowledge and motivation then finally staying thankful is a recipe for growth.