Businessman Thabo Nale is making waves in the Mzansi automotive sector with the launch of a new experience that mixes the best of several previously very different worlds…
Young Businessman, Thabo Nale (26) is making waves in the Mzansi automotive sector with the launch of a new experience that mixes the best of several previously very different worlds.
The fast rising young Joburg entrepreneur Thabo Nale has launched a pioneering new venue – Cafe JCM – located within Newtown’s Joburg City Motors dealership which he also owns. Powered by Tonino Lamborghini, Cafe JCM serves guests the best quality coffees alongside the world’s most fabulous sports cars, delivering a unique lifestyle and culture experience in the middle of Joburg’s cultural precinct.
Café JCM recently hosted the shoot of the Zola7 & MacG podcast episode which premiered at Ster Kinekor nationwide.
There’s something universally appealing about sports cars. Even if you can’t afford one yourself, there’s really nothing like spending a little time with a Ferrari, or a Lamborghini – and it doesn’t even matter if it’s switched on and purring or not.
Recognising this fundamental human truth, fast rising young Joburg entrepreneur and music industry figure Thabo Nale has launched a pioneering new venue – Cafe JCM – located within Newtown’s Joburg City Motors dealership. Powered by Tonino Lamborghini, Cafe JCM serves guests the best quality coffees alongside the world’s most fabulous sports cars, delivering a unique lifestyle and culture experience in the middle of Joburg’s cultural precinct.
‘The move is very much in line with international trends where fine eating and dining are often paired with luxury lifestyle events,’ Nale explains. ‘Joburg is a global cultural force, so it made a lot of sense to create a luxury offering that allows our public to enjoy that high-end experience, obviously with a lot of local flavour added in.’
Nale knows exactly what he’s talking about when it comes to mixing pop culture and business. He grew up in Durban and Soweto and studied his business degree in England before returning to his country of birth to make a name for himself as the country’s foremost proponent of trap soul. He made his first waves on the Jozi entertainment scene with his 2019 Hola Tjovitjo collaboration with Zola, which hit heavy rotation on YFM and saw thousands of downloads at the Slikour on Life web site, and in March 2021 got ears jumping with Hell on Earth, a trap soul track with a deeply infectious hook.
Unusually, Nale’s, commercial life is just as active as his entertainment profile. He heads up the Sales and Marketing Team at JCM, and with automotive experience with German brands such as BMW / MINI was a key role player in the business’ evolution into a multi brand franchise incorporating luxury brands. Nale is also very involved in property, where he’s an active partner in Stephen Nale Properties, a 100% black-owned housing and land development company.
Mixing life as a rapper and a businessman may take some people by surprise, but for Nale the combination has always made natural sense.
‘I’ve always wanted to be active in growing my community,’ he says. ‘For me business and hip hop are both excellent ways to connect and get involved in how we feel and live and work. They fit together really well, and it’s been very rewarding to be able to follow both my passions and bring them together occasionally.’
Cafe JCM is a living example of Nale’s collaborative mind-set and expansive life and business philosophies. The venue isn’t just a place to enjoy good food the vibe of luxury vehicles, it’s also a multimedia space that reflects Jozi’s vibrant urban culture and functions as an excellent resource for innovative thinkers, and projects. For example, it recently hosted a Zola 7 podcast interview with media personality Mac G – a digital happening being met with a lot of anticipation across Mzansi, and first local podcast ever to be screened at Ster Kinekor.
‘The concept and personalities were brought together by Obren Msuku and our partners at Msuku Media,’ says Nale. ‘It was a really powerful session with an excellent atmosphere that shows exactly what Cafe JCM is all about: great people, culture and personal style. We’re really looking forward to hosting similar events in the future, and establishing a unique presence in the city, and the country.’
Submitted by Msuku Media.