Integrated public relations agency, Hook, Line & Sinker (HLS), has secured not one, but two new NGO clients this month – South Africa’s favourite Christmas community initiative, Santa Shoebox Project, and international non-profit organisation, DKMS which is dedicated to the fight against blood cancer and blood disorders.

Following competitive agency pitches for both DKMS and Santa Shoebox Project, HLS will strategically manage all communications activities for the next 12 months across Paid, Earned, Shared and Owned channels including creative content development and storytelling, social media management, influencer and celebrity management, events, and advertising.

  • Each year, the Santa Shoebox Project collects and distributes personalised gifts and essential items to underprivileged children throughout South Africa and Namibia. Over the past 16 years, more than one million children have benefitted.
  • DKMS Africa’s mission is to create awareness about blood stem cell donation, recruit donors representative of the continent’s diversity, and maintain a registry of donors to help anyone in need of a life-saving transplant.

HLS Head Honcho, Adam Hunter says, “South Africa’s NGOs step in to help fill the gaps that government can’t. Now, faced with the fallout from the COVID-19 crisis, international conflicts and record inflation, NGOs are being forced to do more with less. Our mandate is to not only create awareness around how South Africans can help these organisations make the world a better place, but to get involved too. After all, as Madiba said, it is in our hands to make a difference.”

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