by Xtraordinary Women | May 7, 2022 | Marketing
Johannesburg, 06 May 2022 – Award-winning through-the-line advertising agency Happy Friday and veteran, leading digital agency Carver Media have formed an alliance to create a “new kid” on the digital, marketing and media block. Swiitch is a partnership between two...
by Xtraordinary Women | May 6, 2022 | Marketing
Empowering women in business has been a topic of much discussion for decades, especially with the advent of technology. Digital media has provided society with a platform to discuss such issues. At the same time, it has also provided women with a platform to voice...
by Xtraordinary Women | May 2, 2022 | Marketing
There has been considerable discussion of Generation Z and their purchasing power. Marketers’ strategies have evolved to communicate with a younger generation that values transparency and authenticity when making purchases. However, before marketers declare...
by Xtraordinary Women | Mar 29, 2022 | Business Services, Social Media
“It’s hard to find things that don’t sell online,” Amazon’s Jeff Bezos once said. As the internet has shrunk the world, it has expanded the size of markets. A digital transformation catapulted by the Covid pandemic. In the race towards digital supremacy, the majority...
by Xtraordinary Women | Mar 23, 2022 | Social Media
By Kgavgelo Masenya, Media Planner at The MediaShop I recently went for brunch at a cute new spot with a group of friends, and as foodies we wanted to try a bit of everything, so we ordered quite a few dishes, and once the food arrived guess what we did? Yep, we...
by Xtraordinary Women | Jan 17, 2022 | Marketing, Technology
Bidorbuy marketing manager Anne-Marie Green identifies five major developments that are set to feature in the online shopping space this year Cape Town, 17 January 2022 – Given the dynamic nature of technology, it follows that new trends are forever emerging in the...