by Xtraordinary Women | Mar 22, 2023 | Marketing
by Daya Coetzee The buzzword for 2023 when it comes to communications, marketing and public relations (PR) is artificial intelligence (AI) and it seems that everyone is talking about ChatGPT, its benefits and threats. This is just the tip of the iceberg in terms of AI...
by Xtraordinary Women | Feb 28, 2023 | Marketing
Influencer marketing has become essential for brands to make their mark in the increasingly competitive digital sphere. Brands everywhere are clamouring for consumers’ attention, and consumers are looking for authentic connections with brands – but it can...
by Xtraordinary Women | Feb 13, 2023 | Business Advice, Marketing
By Ayanda Siswana and Allison MacDonald, Flow Communications One of the most common social anxiety disorders is the fear of public speaking, or glossophobia. Most people would probably rather go head-to-head with a shark in the ocean than have to stand up and speak in...
by Xtraordinary Women | Feb 6, 2023 | Marketing
Is brand activism just a case of ‘make them cry, make them buy’? The MediaShop Johannesburg’s Managing Director Dashni Vilakazi wonders if there is real value in being ‘woke’. Woke, as referenced in the Miriam-Webster online dictionary defines woke as being “aware of...
by Xtraordinary Women | Dec 6, 2022 | Marketing
As the last few weeks of 2022 wind down, or up, depending on your industry, it’s time to look to the trends of next year. The team from The MediaShop has identified a few key trends in the world of travel, beauty and marketing. Dashni Vilakazi, Managing Director at...
by Xtraordinary Women | Dec 5, 2022 | Social Media
By Tara Turkington With about 238-million “monetisable daily active users”, Twitter may not be the world’s biggest social media platform but it remains one of the most influential – especially when it comes to breaking news and sparking important conversations. South...