“Parenting is challenging at the best of times, but the last 15 months have seen moms and dads juggling more than ever,” says Amanda Rogaly, founder and Chief Mommy at online parenting and lifestyle portal BabyYumYum.co.za.
At a time when parents need trusted advice and support the most, BabyYumYum is disrupting the expo environment with an innovative digital offering: the BabyYumYum Virtual Parenting Experience.
“While the work-life balance has always been a tightrope journey for parents, the pandemic has intensified this with parents looking online for support during this time.”
A new approach to eventing (and supporting parents)
A first of its kind in South Africa, the virtual event will take place over two days and many well-respected industry experts will take to the (virtual) stage to share empowering advice to help parents cope with the increased pressures of our ‘new normal’.
Parents will be able to log into the event from the comfort of their home – or anywhere else – to attend the informative talks, interact in workshops or schedule reminders for the discussions that interest them.
On the agenda are practical how-to seminars like, ‘What NOT to do when treating your child’s fever at home’ and ‘Would you know how to save the life of your child in an emergency?’, as well as more in-depth discussions including, ‘Tantrums, biting & other tricky behaviour: surviving the toddler years’ and ‘Struggling to fall pregnant: what are your options?” to name just a few.
But in true BabyYumYum style the “discreet and taboo” topics are also being faced head on, like ‘Cosmetic gynaecology: What is the Orgasm Shot and should every woman get it?’ ‘Not tonight, honey: sex after giving birth & how to get your mojo back.’
And what would a virtual event be without appearances by well-known celebrities such as Krijay Govender as the MC, or insights into the lighter side of parenting with Tumi Morake and even advice from well-loved influencer Dr Nokukhanya Khanyile.
“This has been a hard time and we want to uplift South African parents and provide a fresh look at parenting over the two day event.”
Helping parents connect
The virtual space opens up an opportunity to have a more intimate engagement between brand and parents.
Partner brands have an opportunity to interact with parents in a meaningful way while also offering the attendees the exclusive product specials and discounts that they’ve come to expect from live expos.
And because parents deserve to be spoilt with a real goodie back – even when attending a virtual experience – BabyYumYum will be treating the first 4000 people who buy tickets online to a goodie bag filled with amazing gifts, vouchers and samples, which parents will be able to collect from their nearest participating Supa Quick outlet.
The event’s ever-growing brand partners include Panado, Lily Rose Collection, Nuk, Novalac Junior, Sudocrem, Medela, Next BioBank, Supa Quick, Safety 1st, JEFF, Montagu Snacks, sascootershop.co.za, LuvLand, Tea4Kidz, Opti-Baby & Kids, Supreme Fertility, Play Sense, Extraordinary Safari Plains and more.
Parents get time out
With the added pressure of the third wave upon us, parents need a chance to be nurtured.
“Our parents need time out – where they can be nourished intellectually, emotionally – while being entertained and empowered on their parenting journey.”
The BabyYumYum Virtual Parenting Experience will be held on 31 July and 1 August 2021. Tickets and more information are available at https://babyyumyum.co.za/virtual-parenting-experience/.
Submitted by Talking Point Communications.