Janice Chetty is a multi-skilled educator and entrepreneur who not only started a business during a worldwide pandemic, but she also obtained her second degree and started a non-profit organisation during this time.

Chetty has a Bachelor of Commerce Degree as well as a Postgraduate Certificate in Education and lists entrepreneurship and technology as her key areas of focus. She started her first business, tutoring accounting at the age of 22 with nothing but a goal of raising funds for a car and 500 A5 pamphlets.

Before starting Dynamic Outlook she worked as an IT trainer at Samuels Oil and was soon promoted to IT Software Manager.

Her philosophy in life is, “I might not be great, but great things will happen as a result of what I do”.

In addition to running Dynamic Outlook, a level 1 BBB-EE recruitment and training business focusing on fostering, cultivating and preserving a culture of diversity and inclusion, she is also a part-time lecturer, a corporate trainer, and is currently working on an additional three groundbreaking projects.

One of these projects is a dating platform that is being developed in conjunction with an India based IT company, the other is an online platform to improve test results for learners. Arguably her most important project is the launch of Mirriam’s Mission, a non-profit company focusing on youth education, in the memory of her late grandmother.

Please tell us a little more about yourself and your journey thus far.Janice Chetty: CEO & Founder of Dynamic Outlook & Mirriam’s Mission NPC

When I was a teenager, I always wanted to become a Charted Accountant, so I pursed my Accounting Science degree after school. After completing my degree, I went on to serve my 3 years articles in an accounting firm. While serving my articles I realized that being an accountant didn’t suite my personality and I had a passion more for teaching the subject rather than being a corporate office. I went on to do my PGCE in education which I qualified and passed with Cum Laude. During my final year in studying, I got retrenched at work, it was then that I decided that I never want to be in a position like that again and decided to open up my recruitment company Dynamic Outlook Pty (Ltd).  It was one of the best decisions I made, and my journey so far has been exciting and every day I am learning new ways to improve my business and myself as a leader. I love interacting with different people every day. There are days when it gets a bit hectic, overall I am loving every bit off it.

Please tell us a little more about how your company came about.

In the beginning of 2019 I had a vision about opening a recruitment and training company. Due to my work situation and being comfortable with it, I didn’t pursue it then, however I always knew that I will open up this company when the time is right. Hence when I got retrenched, I saw it as an opportunity to make my vision a reality and I worked towards that dream and I am still making it a success as I envision it to be. Dynamic Outlook Pty (Ltd) was created during Covid 19 pandemic, and I started off this business in my spare bedroom in my house which I converted into an office. I had no clients, no leads and started from scratch just googling companies and cold calling. I was a one woman band for the first 4 months until business started picked up and that’s when I hired my first employee.

Should you be busy with any interesting initiatives, please tell us a little more about it.

Yes I am working on two interesting initiatives at the moment. The first one is dealing with the education sector. My business partner and I have created a platform whereby learners can convert their school learning material into their preferred language of learning. It is currently in the testing phase and will be launched by September 2022. When I was doing my PGCE, one of the biggest barriers to learning is the language. One of the reasons why the pass rate is so low is South Africa is because of the language barrier children face in schools.  There are some other cool features as well designed on the platform, which I will disclose in due time. The other initiative which is very dear to me, is my NPC called Mirram’s Mission which will be officially launched in September 2022. This non-profit has been opened in memory of my late granny who passed away 10 years ago on the 18th June 2022.

My granny displayed remarkable characteristics which was serving the community selflessly and helping any race and religion. As her youngest grandchild growing up with her in my home, she was a big influence in my life. I choose to be the one to carry her legacy and do the same. I always had a passion for helping the youth through education. My NPC will be focusing on Education mainly, and the two core topics will be Entrepreneurship and Technology.  I believe empowering the youth with these skills will help the economy in the future and applied knowledge is power. I will also be focusing on teachers as well. Everyone forgets about the teacher’s well-being and this is where my NPC will come in and help teachers with their mental health awareness and run workshops for them on this topic.

What is it that you are passionate about?

My passion is helping and upskilling people. If I can help make a difference in one person’s life and that person carries the same legacy and does it for the next generation, that will make me the happiest person. I find joy in making other people happy. I love seeing people growing and becoming a success. I always love reading success stories of how people turned their negative situation into a positive. Entrepreneurs are people that change the world and it is a gift from God to be given the skill to lead and be an entrepreneur, it’s my duty to ensure I pass these skills to the next generation. One of my favorite songs is Greatest love of all by Whitney Huston, it’s so fitting to what I believe and passionate about.

Who or What has been the biggest influence in your life and why?

There are a few people that has been an influence in my life. One is my late granny, who has instilled all the good values in me, also from a spiritual point as well. The next person is my ex-employer who is a CEO of an Oil company, he molded me into being the person that I am today. I learnt so much from him, spending 5 years by his side. I will always be grateful to him for the skills he has passed on to me. One of the skills he taught me was how to communicate in business and how to sell your service and products. I always used to tease him and say I don’t think I will be able to do sales because I never saw myself as a salesperson. Spending 5 years with him and shadowing him, I can proudly say that today I can close deals with big corporate companies, just with a call. He is a great example of a good leader.

What is your personal “motto”?

“I might not be great, but great things will happen as a result of what I do.”

This comes from the analogy from the bible. Mary gave birth to Jesus, Mary is not the great one, Jesus is.

Same here, I might not be great, the things I do will lead to other peoples greatness. Selfless work.

What advice would you give a woman wanting to follow her dreams?

The advice I would give to other woman is, it’s never too late to pursue your dream. Strengthen your mindset and believe all things are possible, because it all starts with you. Do not listen to negative people and don’t tell people what your plans are, show them.  Regardless of what the world is now, if you can envision it, you can create it. Be proactive and open minded. Also prepare yourself for bad days, it’s through your dark days, you work the hardest and never forget your roots, always stay grounded and humble. Life will through you many challenges, its how you choose to deal with it.  Spend time in nature, take care of your health, all this helps your productivity. Nothing is a waste. Every event can serve, all is good, even if it looks bad. Create a master routine for yourself.

Don’t compare yourself to others, everyone has their own role to play.

Who or what is your inspiration and why?

My inspiration in life is to be a lady of purpose, meaning that when I pass on people must remember me as someone who made a positive impact in the world. To strive to serve and help others. I always said if I don’t have children, it’s okay, I would be a mother to all. That’s how I want to be seen to the younger generation, as a mentor and mother figure.

What advice would you give your younger self?

When I look back at my younger myself, the first advice I would give myself, would be that, the world is full of trickery and not everyone is true to you. Having learnt the lessons the hard way, and dealing with different types of people from all walks of life, being naïve is dangerous because many people out there see it as an opportunity to take advantage of this. Wisdom and being able to discern, was something I wished I had in my younger self.

Your favourite daily affirmation:

I have so many affirmations, every morning after I brush my teeth, I look at my bathroom mirror and say about 6 affirmations three times each. My favorite is, and the one I start off with is, “ I am powerful.”

Your favourite quote:

As a little child growing up, Mother Teresa was one of my role models . My favorite quote is “Not all of us can do great things. But we can do small things with great love.”

Which book are you currently reading?  

I am currently reading the book call The Power Of The Subconscious Mind by Dr Joseph Murphy.

I love reading books about the mind and I have read plenty of books on how the mind works. It’s something that fascinates me and I want to be able to use my mind to its full potential for my good and well being.

What are your top 3 business tips?

  1. First tip is, when starting a business, always have a positive mindset, thoughts create things. Our minds are so powerful, if we only learn how to utilize it for our benefit.
  2. Time is money, time is the most valuable commodity in the business world. Spend time on things that’s going to grow your business. Be selective on how you share your time
  3. Marketing is cash for a business, marketing is the key to your business branding and success in sales. You can have a great product or service, however, if no one knows about it, it’s pointless. Marketing is extremely important for any business, especially for a startup.

What would you say is your secret to success?

My secret to success would be staying grounded in my beliefs and always praying, I believe God played the biggest role to my success. I opened up a business during Covid and the looting, when companies were retrenching staff and companies were closing down or got destroyed. Its only through Gods grace, my business has grown and overcame those obstacles.

One piece of general advice that you’d like to share:

One of my favorite authors is Robin Sharma, I read all his books. My favorite is the 5am club book that he wrote. The one piece off advice I would give is to strengthen yourself. Create a powerful morning routine, the way you start your day, sets the tone for the rest of the day.

Is there anything that Xtraordinary Women can do to assist you on your journey?

Yes, by promoting my NPC and my company. Helping me get sponsorship for my NPC.

Contact Information:
Website Address:
www.dynamicoutlook.co.za
Facebook Page: Dynamic Outlook
Instagram: @dynamicoutlook
LinkedIn: Dynamic Outlook | Janice Chetty

Submitted by: Clayton Morar Media