Besides being an Entrepreneur, Daphne is a Published Author and a Transformational Speaker. She has a Friday weekly show on Radio Kansel, based in the Western Cape. She is a regular contributor to Motsweding FM. Daphne moves her listeners to discover and fulfill their destiny, understanding the urgency of the moment. She has been interviewed at Rainbow FM, TouchHD and others. She is the Founder and Chairperson of “Leading Women Network”, launched recently, which focuses on providing psychological, emotional and professional support interventions for women in business nationally. Daphne is a registered Mentor with Black Umbrellas, where she assists business owners. This programme focuses on promoting entrepreneurship as a desirable economic path and nurturing of 100% black-owned businesses.

She has published her book, “Climbing The Ladder of Success: Principles That Will Set You Apart”, and a Workbook. She has recently published a Journal with her quotes in it.

Previously while working for the Department of Trade & Industry (the DTI), an article on her work assisting South African women in business was featured in various magazines as well as CEO magazine, Top Women in Business and Government as well as in Oprah Winfrey’s, O Magazine SA.

She also Co-Founded a Non-Profit organisation in Oklahoma, USA where she lived for several years.


  1. Guest Speaker at Sisters Helping Hand Organization Camp – 3 consecutive years invitation.
  2. Methodist Women’s Annual Thanksgiving in Soweto.
  3. Unleashing Leadership Potential.
  4. Consulate Annual Women’s Conference.
  5. Good News Women’s Annual Camp – 3 years invitation.
  6. Symphonia Women in Leadership.
  7. Black Umbrellas Annual Women’s Event.
  8. Deb Swane Professional Women Network.
  9. Agape Annual Women’s Conference.
  10. Agape Annual Conference in Bulawayo, Zimbabwe.
  11. Global Entrepreneurship Week 2019 – Limpopo Province.
  12. Radio interviews: TouchHD, Motsweding FM, Rainbow FM, Radio Pulpit & Radio Kansel.

About her book: “Climbing The Ladder of Success”


“This transformational book is a must read especially for those in leadership.” ~Irene Simonda

“I have finished the book. It challenged me to rethink about my passion for entrepreneurship and my skills. This book has helped me as I used to have fear of failure but now I know what I need to do. Also, you helped me to accept that there are seasonal friends and I must let them go without going on a guilt trip. I must not raise dead stuff. I now accept reality.” ~F. Monene.

“They say dynamites come in small packages. I must be honest when you told me about the book, I didn’t think that it would be this good. You are also an inspiration to me as an upcoming entrepreneur. With your determination, great things are coming your way.” ~D. Matamela.

“This book is very good. Challenging us to have a high bar, full of information, easy to understand and informative. It has lots of practical guidance of what to implement in one’s life and business. In short it’s a job well done.” ~E. Ndlovu.

Your book is only 68 pages long, but it is so powerful more than others I am reading. This book is a guide; it doesn’t expire or fade with time. Anyone can use it for their everyday life.” ~Sibusiso Mthi

Please tell us a little more about yourself and your journey thus far.

Daphne is a South African woman with passion for entrepreneurship and humanitarian work. She believes that her one word is “Entrepreneurship”.

She has extensive experience in enterprise development, a career that she started in 2001, while at the DTI. Over the years, she has done projects in various sectors including mining, ICT, engineering, business training and development.

Whilst Acting CEO of TWIB (Technology for Women in Business – a DTI programme), she initiated partnerships between South African women in business, Israeli and also Danish businesses in order to grow local businesses. She also did fund raising where necessary for the projects. She directed the successful TWIB Annual Awards and TWIB Annual Conference for 3 years before relocating to USA.

Daphne thinks outside of the box. In fact, she believes there is no box. More on this is in her book “Climbing The Ladder of Success”.  Being a pioneer, proactive and results-oriented, she is willing to operate in unfamiliar areas.

Please tell us a little more about your company and how it started.

I have always been an entrepreneur. I Co-Founded Edu Pride (Pty) Ltd, a company focusing on training and development and also self-mastery skills transfer for professionals and business people.  I realized that a lot of people love business, but they don’t have the “how to”. I have been involved in various consulting companies and in corporate SA. For a number of years until December 2018, I was a partner and shareholder of LOM Capital Africa, a company owned by businesswomen.

I also founded “Leading Women Network”, which focuses on providing psychological, emotional and professional support interventions for women in business nationally, and beyond South Africa. The motto of this organisation is “I am enough”. We believe that in order to be truly successful you have to be whole – spirit, soul and body. They all have to be aligned. There are many organisations that speak to women living with gender based violence but we want to educate younger women and equip them through various professional interventions so that they can start living a life of high self-esteem, knowing that their past experiences doesn’t have to dictate their future.

You are busy with some interesting initiatives, please tell us a little more about it.

At Leading Women Network, we are busy with opening chapters in various regions hosting breakfast sessions throughout South Africa, wherever we find coordinators who are available to spread the word. We welcome sponsors who would like to partner with our vision of creating a safe platform for abused women to share their stories and get interventions. All Provinces are welcome to partner with us in this huge vision. 

Please tell us a little more about your book, “Climbing The Ladder of Success” and what inspired you to write it. 

Let me first say, I have failed so many times, started so many businesses and bounced back a few times and today I am grateful for the lessons learned. It is from my experiences and a lot of research over many years that the book was birthed.

My book is a “How To” manual. Having been assisting SMME’s for years, I saw the need to train SMME’s on how to transform their businesses and also while speaking at various business events, there was a need to do extended workshops, hence I wrote the book, together with a workbook. The book discusses success principles which when applied, have changed lives.

Basically, my book highlights characteristics of successful business people and address how to go about some of the obstacles that come along in running one’s business in the 21st century. 

Do you have any advice for aspiring authors? 

It is important to realize that if you love books, then there is an author hidden in you.  Just start writing – in your journal, in your scrap book, scribble in the books you are busy reading, just write those thoughts that inspire you. You may think that you will remember the inspired thoughts later, but it’s not guaranteed. 

What is it that you are passionate about?

I am passionate about inspiring others to believe that they can achieve greatness. It’s not just for the extraordinary people because anyone can be extraordinary if you choose to do extraordinary things every day.

Who or What has been the biggest influence in your life and why?

My late dad: Jack Madigoe. A brief background about him – he was a brilliant teacher, school principal and later a businessman. He was also the “go to” person whenever someone needed counsel about anything, whether family related or business related. He always believed in me and I could sense it. Whenever I made a career move, I would go home and update him, and he always supported the idea. It is because of him that I knew I could achieve anything. I have gone into unfamiliar territory many times in my life and just rocked it. I still remember one time I joined an engineering company to drive sales, without any clue as to what they do but I visited the construction site where we had an ongoing project to understand better. Within a short time, I managed to get our company as one of the top 3 companies shortlisted for a huge multi-million-rand deal.

What is your personal “motto”?

“My dream is possible.”
“I have seeds of greatness in me.”

What advice would you give a woman wanting to follow her dreams?

Know that your dream is possible and the world needs your dream. Therefore, let your light shine because as you do that, perhaps someone in the dark will see your light and start shining theirs as well. Also, your history doesn’t determine your future. Stop asking other people for permission to achieve your dreams. Allow yourself to step onto the waters and make your mark on earth.

Who or what is your inspiration and why?     

Besides my dad who always believed in me and influenced me, a major inspiration has been Les Brown, an American Motivational Speaker, Author, former Radio DJ and TV host. When Les speaks it feels like he is speaking to me. There are times I feel him in my heart, and it was after I listened to him several times a week, that I resigned from my “normal job”.

What advice would you give your younger self?

Lol… “Daphne, it will all work out. Just enjoy the various seasons of your life. Your path is unique, it is designed for you because you are unique. So, don’t try to copy other people’s path and don’t force everybody you meet to go there with you. You see, the door is just for you.”

On a lighter note: “To lose balance sometimes for love is part of living a balanced life.” ~Elizabeth Gilbert: Eat, Pray, Love.

Your favourite daily affirmation (if you have one)?      

I am blessed. I am powerful. Every day, I am at the right place at the right time to meet the right people. My dream is possible. I am highly favoured and loved. I am grateful and happy!

Your favourite quote:

The opportunity of a lifetime must be seized during the lifetime of that opportunity.
You are the CEO of your life – you are your own rescue.

Which book are you reading now (if any)? 

7 Strategies for Wealth and Happiness by Jim Rohn.

Which book can you read over and over again?

Think and Grow Rich by Napoleon Hill.

What are your top business tips?

  1. It’s not easy but maintain a tough skin and persistence.
  2. Refuse to ask other people for permission to succeed.
  3. When you fail, fail forward and know that it is temporary.
  4. Always pursue your dream.
  5. Practice integrity.

(I am where I am today by practicing these 5).

What would you say is your secret to success?

MINDSET. I refuse to fail permanently. I believe it is possible to succeed. I maintain a positive mindset. My success is due to the mindset I nurture. The ultimate truth is that if you think you can, you will and if you think you can’t, you won’t. You become who you are on the inside.

One piece of (general) advice that you’d like to share:

Your history does not determine your future. Whatever is in your heart to do – if you set your goals and go after them with all the determination you can apply, then your dream will take you to places you never even thought in your wildest dreams possible.

Is there anything that Xtraordinary Women can do to assist you on your journey?

Oh yeah thank you so much. We would like to host one national conference for Leading Women Network in October 2020, but we will need resources to cover venue and refreshments for a full day event hosting 1,000 women from various regions. We will have various speakers who provide interventions for women. These include Psychologists, Social Workers, Psychiatrists, Teachers for example and others.

Secondly, I would like to spread the message of “I am enough” to women of all backgrounds all over. So, it would be great to have the platforms (in Business, Public Companies, NGO’s, Churches, etc.) to speak to women: that they are enough. They don’t have to ask other people for permission to be their authentic self.

Contact Information:
Instagram: @Daph4lifesa
Twitter: @Daph4life