South Africa, 17 August 2021 – Wimpy South Africa is proud to announce its partnership with the dream team of South African children’s authors and illustrators who’ve collaborated to produce The African Folktale Collection – a set of kids’ books written in partnership with online bookstore Ethnikids.
Parents and children can now enjoy special moments together reading their favourite folktales in the language of their choice. This comes at the perfect time with Wimpy recently launching their #TalkLocal campaign, which allows consumers to order from the Wimpy menu in all 11 official languages – a first for any restaurant in Mzansi.
The African Folktale Collection has been written by the very best local children’s authors and storytellers including Lebohang Masagango, Refiloe Moahlol and Dr Sasa Mdlalose. On the back cover of each book is a piece of the South African flag – if you collect all six books, you will have a full flag. Ethnikids, which was founded by five moms, specialises in children’s books that feature characters of colour in a variety of South African languages.
The English books will be available in store during August 2021 and can be collected when customers pick up their kids’ combo meal for takeaways or sit down. The digital versions of the books (in all official languages) can be downloaded on Wimpy’s Rewards App and Website.
“Books serve as mirrors and windows in society and they lead to a greater understanding and tolerance of other cultures. It is vital to establish a reading culture in our homes to ignite a love of reading in our children and provide them with diverse material that they can relate to,” says Khumo Tapfumaneyi, one of the Ethnkids founders.
Wimpy – A Proudly South African Brand
Wimpy has always been a proudly South African brand who believes in celebrating the country’s rich heritage. The partnership with Ethnikds is just another way they are showing their love for South Africa’s diverse culture, whilst solidifying their commitment to educating and inspiring the youth.
About Wimpy: In the year that Elvis and Priscilla tied the knot and Coca-Cola cost 10c, Aretha Franklin’s Respect topped the Billboard Charts and the Beatle’s Sgt Pepper’s Lonely Hearts Club Band won the Grammy for Album of the Year, Wimpy landed on South African shores. In the 50 years since we first opened in Murchies Passage in Durban in 1967, Wimpy has truly become a South African icon. Our network now consists of over 500 franchised stores in South Africa, Botswana, Namibia and Zambia with numerous new stores in the pipeline. We cater to families of all walks of life; our Playword kids’ play areas ensure that the little ones are always kept entertained and our 11 SANHA accredited Halaal stores nationwide ensure our customers’ always have confidence in our menu. Our ever-growing network of stores ensures there is always a Wimpy nearby where you can Enjoy Every Moment.
About Ethnikids: Ethnikids is an online bookstore specialising in children’s books that feature characters of colour in various South African languages! We are passionate about igniting a love of reading in our children, and providing diverse material that more children can relate to and identify with. We have the widest selection of local and international books featuring protagonists of colour in South Africa.
Submitted by Actorvate.