With Gen Z representing 27.5 million people in South Africa, the onus is on smartphone manufacturers to deliver devices that not only meet the expectations of this generation, but also keep them at prices they can afford.
Global premium mobile brand TECNO Mobile has found the answer in their latest offering, TECNO Spark 7 Pro, which was recently launched in South Africa on 16 September 2021.
About the TECNO Spark 7 Pro
Stephen Ha, General Manager of TECNO Mobile, says the company is highly focused on what younger generations want from their smartphones.
“We aim to provide them the best of contemporary technology in artistic designs and elegant taste. The TECNO Spark 7 series reflects our promise to Gen Z and tertiary students by offering advanced technology such as bigger and better displays and 48MP Clear Triple Cameras to bring an immersive cinema experience to their fingertips.
Boasting the dynamic 48MP Clear Triple Camera and new Helio G80 chipset, the Spark 7 Pro delivers a captivating cinematic experience through a bigger and better 6.6-inch edge-to-edge display, complete with Super Night Mode.
The 48MP Clear Triple Camera is exceptional for many reasons, among them, an AI lens that brightens dark environments and makes it easier for smiles to stand out.
The camera is complemented by the Spark 7 Pro’s exclusive “Smile Snapshot” photo function, which involves AI Portrait focusing on the face and capturing the photo when it sees a smile. The result is that the perfect selfie will never be missed.
Gen Zs with a passion for mobile video, will love the device’s Video Bokeh mode, which places focus on the subject and blurs the background, providing a professional cinematic touch.
The video quality is further enhanced by technology like Video Beautify that adapts to different skin effects and individual features.
The Spark 7 Pro’s 6.6inch clear screen boasts a 90Hz refresh rate, ensuring remarkably fast and smooth navigation experience as well as the edge-to-edge display which is also equipped with ample room to navigate through multiple applications with prompt accessibility to different functions.
Because the Spark 7 Pro is equipped with SoC Helio G80, an all-new 2.0GHz, Octa-core processor and dedicated 950MHz graphics unit, the device benchmarks at twice the speed of the previous generation.
The effect is that animations are smoother, apps load quicker and photos are sharper.
I received the flagship TECNO Spark 7 Pro this week to use and review. The new kid on the block is bringing you affordability without compensating on quality. Upon opening, the gradient finish is slick and slim with a unique colour (Spruce Green). The phone has a premium feel and the texture is easy on the fingertips. View the unboxing video here.
The box comes complete with charger, 3.5mm earbuds and sim tool. I can’t say the same for some leading smartphones that only come with charging cable. Most of the phone is plastic which ensures less scratches and cracks on the back of the phone. The sides looks convincingly like metal.
I love the look of the 48MP AI Triple Rear Camera with Quad Flash setup. The flash is also neatly tucked away. A cover might be advised to avoid scratches with the slight lift. On the front there is a 6.6 inches, 105.2 cm2 (~83.7% screen-to-body ratio) IPS LCD screen with a resolution of 720 x 1600 pixels, 20:9 ratio (~266 ppi density). The camera takes vibrant photos and impressive HD 1080p videos. The 8MP Front Camera with Dual Flash punch-hole selfie camera in the top left corner, leaves plenty of room for the rest of the screen. This makes watching videos a breeze.
The newly-added AI lens brightens the overall dark environment and has made it easier for your smile to stand out. Thanks to its shallow depth of field, the portrait camera will make you the professional photographer for all of your family gatherings. The Super Night Mode and Night Portrait functionality creates crisp photos in the evening.
The Fingerprint Sensor at the back of the phone is on a comfortable spot and is very responsive.
TECNO is Running their own interface HiOS over the android operating system. I assume that they are trying to generate their own echo system. There is quite a number of great free apps from their store and unlike some brands, you at least still have the option of using the Google Play Store. At least they are not forcing it on us and thereby, providing a vast array of options, and this is something I fully support.
The TECNO Spark 7 Pro is no slacker when it comes to performance which is currently running on a Mediatek Helio G80 Processor which is supported by a Octa-core (2×2.0 GHz Cortex-A75 & 6×1.8 GHz Cortex-A55) CPU.
I was really impressed by the battery life of this phone. Upon opening, I have been using for light daily use, and after 4 days, I only lost 20% of power. With a Li-Po 5000mAh Battery, this should last you quite a while even with heavy use.
I have been using the TECNO wireless earbuds with this phone and I am in love with the sound and the touch control of the wireless buds. I am an avid music listener and the battery life on the buds really goes the extra mile.
Some might find the the fact the phone is network locked a bit cumbersome but the dual sim card slots sorts that out quickly! I found this functionality extremely helpful while reviewing the phone.
I would have loved a USB Type-C Connection as Micro USB is slowly but surely becoming outdated, but it is definitely not a deal breaker!
All in all, for what you are paying for, retailing at just between R1999 and R3499 for this superior-quality smartphone, you are really getting bang for your buck. If I am looking to pay for a phone out of my pocket to avoid those pesky contracts, I would definitely go for something like this.
In the words of our friends at TECNO, ‘’Keep your dream or quit moving”
Want to stand a chance to win a brand new TECNO Spark 7 Pro? Click here.
About TECNO Mobile
TECNO Mobile is a premium smartphone brand from TRANSSION Holdings. With “Stop At Nothing” as the brand essence, TECNO unlocks the best of contemporary technologies in artistic designs, showcasing its mastery of serving the youth-generation consumers who are “young at heart”, and inspiring them to never stop pursuing excellence.
We demonstrate our brand motto through our innovation, technological and artistic progression in over 60 markets around the world, with a diversified product portfolio featuring smartphones and smart AIoT products covered. For more information, please visit: www.tecno-mobile.com