Johannesburg, 20 January 2022; TECNO, a premium smartphone brand focused on emerging markets, is working with BBC Storyworks, BBC Studios’ in-house commercial content studio, who have created a short film The Future Lens: Looking Ahead With TECNO to explore the meaning of mobile camera innovation.
The video showcases TECNO’s inclusive mobile camera technology for each user through its unique ‘glocalization’ strategy, detailed the work that has been done to better reflect different communities.
In the piece, TECNO explains how they spotted and solved gaps between fast-developing mobile camera technologies and consumers’ actual needs in various situations so as to best meet the unique needs of local users, environments, and cultures.
For example, to optimise portrait imaging quality, TECNO has built an enormous database that covers seven skin types and 76 skin categories at its TAVIOS Laboratory. In the photo-taking process, TECNO’s progressive algorithms will automatically gather information from users’ environments, recognizing various opportunities for image enhancement.
The benefit is that no matter what your skin tone, beauty can be enhanced effectively, whether it is day or night, making for the ultimate selfie.
Li Jiangtao, Senior Director of TECNO Imaging Product and Head of TAIVOS™ Lab said: “ It’s a great experience for us to work with BBC Storyworks, to share our insights and to tell the story behind our mobile camera development. The short film explores the meaning behind ‘Future Lens’, TECNO’s key concept on mobile camera innovation – to provide more inclusive technology for everyone, creating a world with more understanding without limits .”
Richard Pattinson, SVP BBC StoryWorks said: “We are delighted to be working with TECNO on this piece. TECNO secured our content production team superb access for interviews, including photographer Justin Amoafo, the frontline staff at TECNO mobile camera department as well as allowing us to visit the TECNO mobile phone manufacturing sites and camera labs. This allowed us to build a complete picture for the audience of what TECNO do and how they do it, as well as their goals for a more inclusive future.”
TECNO is optimistic that emerging markets will continue to see the amazing potential of mobile camera technologies designed to meet the real needs of every user, to the benefit of communities everywhere.
TECNO, a rising innovator in the mobile camera field, is committed to advocating for the great variety of beauty standards, and aims to provide opportunities for users in emerging markets to express themselves through this technology.
South Africa, where TECNO recently launched two products the Spark 7 series and CAMON 17P, has recently to experience this technological innovation. The digitally-led campaign saw the brand partnering with a host of local influencers to speak to the respective market segments, to showcase the device capabilities and inclusive beauty features which celebrate diversity.
The launch of the CAMON 17P, the brand’s global flagship model, has proven to be a notable touch point for such digital self-expression. The CAMON 17P’s Super Night Mode adds unrivalled clarity to photos. The 1.6μm camera lets in more light and optimises details against a low-light background.
Dubbed the world’s clearest selfie camera on the market, this device also boosts the quality dimensions of videography through features like anti-shake, texture, noise, colour and pseudo color, as well as the application of video, video night scene, video ZOOM to name a few.
The commercial series will air from January 4 to February 8, 2022. It will include a thirty-second version airing on the BBC World News South Asia Feed and BBC World News Africa feed, as well as a full version on the branded content hub hosted on BBC.com.
TECNO is a premium smartphone and AIoT devices brand from TRANSSION Holdings. With “Stop At Nothing” as its brand essence, TECNO is committed to unlocking the best contemporary technologies for progressive individuals across global emerging markets, giving them elegantly designed intelligent products that inspires consumers to uncover a world of possibilities. TECNO understands the needs of consumers from different markets and provides them with localised innovations and design breakthroughs demonstrated through their mastery of serving consumers who are “young at heart” and never stops pursuing excellence. TECNO’s portfolio spans across smartphones, tablets, smart wearables and AIoT devices made for consumers in over 70 emerging markets world-wide. TECNO is also the Official Partner of Manchester City, Premier League Champions 2020-21. For more information, please visit: www.tecno-mobile.com.