Loeries Creative Week 2021 has concluded after a much needed gathering of the brand communications industry from across Africa and the Middle East post the Loeries Virtual Creative Week in 2020.
The highlight of the week was the Loeries Awards Evening which saw Grand Prix, Gold and Special Award winners take to the stage to celebrate winning the most coveted creative award across Africa and the Middle East. Joe Public United proved to be a big winner and took home the Agency of the Year and Regional Agency of the Year Award while also helping Chicken Licken win Brand of the Year.
Nedbank’s’ Khensani Nobanda took home the highly sought-after Marketing Leadership & Innovation Award while Darling Films’ Melina McDonald and Lorraine Smit were inducted into the Loeries Hall of Fame to join a select group of creative legends who have also been inductees.
A major milestone was the renaming of the Loeries Radio Grand Prix to the Loeries Molefi Thulo Grand Prix, in honour of the renowned creative Molefi Thulo who unfortunately succumbed to COVID-19 earlier this year.
Loeries CEO, Preetesh Sewraj, reflected on the success of the 2021 Loeries Creative Week, “This was always going to be a difficult event to organise, when considering the challenges, but I knew we had to try to deliver an event within a safe environment. I am really happy to see that we were able to give our industry an experience that genuinely celebrated true creative excellence from across Africa and the Middle East.”
While the Loeries Awards Evening was the pinnacle event of the week, other highly sought-after events included:
- The Loeries Cinematic Experience: A two-day cinema announcement of the winners held in Cape Town, Johannesburg and Durban.
- Loeries Creative Hour Live masterclasses: Three days of masterclasses held at the Red & Yellow Creative School of Business with a strong focus on sharing creative ideas that challenged the thinking of attendees. The speaker line-up included dentsu Africa CEO, Dawn Rowlands; Isobar Kenya Executive Creative Director, Maxwell Ngari; futures strategist John Sanei; design expert, Brian Mtongana as well as celebrity chef and entrepreneur, Siba Mtongana.
- Mayor’s Brunch: An invitation only event for the Executive Mayor of the City of Cape Town, Mr. Dan Plato, with attendance from Loeries partners and the Loeries board.
- Loeries Secret Sunrise: A post-Loeries Awards evening event to help attendees relax and get ready to return to their workplace in the week ahead.
A highlight of the week was the Loeries Youth Committee’s visit to six key schools, across the City of Cape Town, with the goal of exposing scholars in previously disadvantaged communities to careers in the brand communication industry. The key objective was to stimulate diversity and inclusion in the industry.
Congratulations to all the winners!
About Loeries Africa Middle East
The Loeries, a non-profit company, is Africa and the Middle East’s premiere initiative that recognises, rewards, inspires and fosters creative excellence in the brand communication industry. As the highest accolade for creativity and innovation across our region, the Loeries promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of ideas and fresh thinking.
Culminating in the biggest creative gathering across the region, Loeries Creative Week brings together the best innovative minds from our industry for a festival of networking, inspiring minds and recognising great work.
The Loeries is the only award across Africa and the Middle East that informs the global WARC Creative 100, a showcase for the best creative work in the world. Successor to the prestigious Gunn Report, WARC collates the most important advertising awards from around the world to produce a global list that ranks the most creative companies and campaigns.
Partners of the Loeries
City Of Cape Town, Sanlam, Facebook, AB InBev, Accenture Interactive, Barron, Brand South Africa, DStv Media Sales, Primedia OOH, Primedia Broadcasting, US Embassy, UN Women Vodacom, Woolworths.
Sanlam, Facebook, Accenture Interactive, DStv Media Sales, Primedia Outdoor, Primedia Broadcasting, SAB, TikTok, Vodacom, Woolworths.
AAA School of Advertising, Red & Yellow Creative School of Business, Stellenbosch Academy of Photography and Design, Vega School.
Partners and Official Suppliers
Aon South Africa, BEE Online, Duke, Gallo Images, Ludus Post Productions, Newsclip, Paygate, Rocketseed, Shared Value Africa Initiative, Shift, Unstereotype Alliance, VQI Communications Nigeria, Xneelo.
Association of Communication and Design, Brand Council South Africa, Commercial Producers Association, Creative Circle, EXCA, IAB, South African Institute of Architects, IID.
Official Media Partners
Between 10and5, Bizcommunity.com, Book of Swag, Brand Communicator Nigeria, Business Insider by Pulse, Campaign Middle East, Film & Event Media, IDIDTHAT.co, Mark Lives, Marketing Edge, Modern Marketing, Retailing Africa, The Redzone.
Submitted by Headlines Public Relations