South Africa’s retail sector is growing and to support FPG Property Fund, Hook, Line & Sinker (HLS) has been appointed to launch three newly revamped malls across the Western Cape – Ottery Centre, Bothasig Mall, and Laguna Mall.
FPG Property Fund is a privately held property investment and development company that spans all facets of the real estate industry and specialises in the retail convenience sector across South Africa and offshore. To assist FPG in relaunching its newly refurbished centres, HLS will support with PR and communications – including video scripting, trade and business media relations, content creation and website and brochure material.
Emma Rijkers, HLS Chief Whip adds, “Dynamic convenience and mixed used properties are FPG’s hallmark. The group has created transformative destinations that infuse new life into communities and offer a sense of convenience within vibrant atmospheres. We look forward to announcing FPG’s new-look malls to local media while assisting the group with our PR and communications expertise that continues to build on their success journey.”
FPG Property Fund will form part of the HLS Business Division which manages global power brands such as SAP, DKMS, CBI-electric and Global Wealth Group. For more information about Hook, Line & Sinker (HLS) and its award-winning integrated communications services, visit www.hooklinesinker.biz or join the conversation & connect on Facebook, Twitter, LinkedIn and Instagram.